Website Analysis

A website analysis is the process of testing and reviewing a website’s performance for key metrics such as speed, traffic, search engine optimization (SEO), competition, and user experience. Each of these elements is a factor in your website’s success, meaning they directly affect the performance of your company.

Web analytics is a way of collecting and analyzing what’s happening on your website, covering everything from what your visitors are doing, where they come from, what content they like, and a whole lot more.

By using a web analytics tool to collect data, you’ll be able to know what is and isn’t working, and then steer your website in the right direction.

Why Analytics Matter?

Website analytics provide insights and data that can be used to create a better user experience for website visitors.

Metric measures how long users spend on your site on average, and on each of your pages individually. Generally speaking, if visitors are only spending a few seconds on your website before leaving, this means there’s something wrong with it.

here are five of the most important metrics for you to keep an eye on:

Overall traffic
Bounce rate
Traffic sources
Desktop vs. mobile visits
New and returning visitors